{"id":3381,"date":"2025-12-04T07:58:52","date_gmt":"2025-12-04T06:58:52","guid":{"rendered":"https:\/\/tappin.no\/?p=3381"},"modified":"2025-12-05T06:51:54","modified_gmt":"2025-12-05T05:51:54","slug":"how-circle-k-cut-event-administration-time-by-50-with-tappin","status":"publish","type":"post","link":"https:\/\/tappin.no\/en\/stories\/how-circle-k-cut-event-administration-time-by-50-with-tappin\/","title":{"rendered":"How Circle K Cut Event Administration Time by 50% with Tappin"},"content":{"rendered":"<p>Fuel and retail giant Circle K has transformed its event operations by adopting <strong>Tappin<\/strong>, the Norwegian event-technology platform designed to streamline and unify corporate event management. After moving its entire event lifecycle onto Tappin, Circle K reports a <strong>50% reduction in administrative workload<\/strong>, along with significant improvements in efficiency, data quality, and attendee experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Challenge<\/strong><\/h3>\n\n\n\n<p>Before switching to Tappin, Circle K managed internal and external events using patchwork of tools and manual processes. Key tasks such as maintaining registration lists, building agendas, coordinating communications, and tracking engagement \u2014 were scattered across multiple systems.<br>This fragmented setup created:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High administrative burden across teams<\/li>\n\n\n\n<li>Time-consuming coordination tasks<\/li>\n\n\n\n<li>Inefficient workflows<\/li>\n\n\n\n<li>Limited visibility into attendee engagement and event performance<\/li>\n<\/ul>\n\n\n\n<p>Circle K needed a single, reliable platform that could bring its event processes together and support events of any size or format.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Solution: Tappin\u2019s Unified Event Platform<\/strong><\/h3>\n\n\n\n<p>By introducing Tappin, Circle K consolidated all event-management functions into one intuitive system. The platform now supports the full event lifecycle, including:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pre-Event<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Branded registration and landing pages<\/li>\n\n\n\n<li>Ticketing and attendee category management<\/li>\n\n\n\n<li>Automated, personalized communications via email and SMS<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>During the Event<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time agenda management<\/li>\n\n\n\n<li>Interactive tools such as polls, surveys, Q&amp;A, and direct messaging<\/li>\n\n\n\n<li>Engagement tracking across sessions<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Post-Event<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Centralised feedback collection<\/li>\n\n\n\n<li>Participation analytics<\/li>\n\n\n\n<li>Insights to improve future events<\/li>\n<\/ul>\n\n\n\n<p>This unified workflow enabled Circle K to eliminate manual coordination, reduce complexity, and strengthen consistency across all event types.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Results<\/strong><\/h3>\n\n\n\n<p>After adopting Tappin, Circle K achieved measurable improvements within a short period:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>50% reduction in event administration time<\/strong><\/li>\n\n\n\n<li>One central system for planning and delivering events<\/li>\n\n\n\n<li>More time dedicated to content, creativity, and attendee engagement<\/li>\n\n\n\n<li>Stronger consistency across internal meetings, conferences, hybrid events, and global gatherings<\/li>\n\n\n\n<li>Improved data quality and clearer insights across regions<\/li>\n\n\n\n<li>Enhanced participant experience through seamless communication and interactive tools<\/li>\n<\/ul>\n\n\n\n<p>Svein Arve Strand, Director of Global Events at Circle K, described Tappin as a cornerstone of the company\u2019s modern event strategy: \u201cTappin helps us deliver a reliable experience across formats. The platform means less time spent on logistics and more time focusing on what really matters to our audience.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Industry Context<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.circlek.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Circle K<\/a>\u2019s shift reflects a broader trend among large enterprises seeking to modernize event operations. As organizations place greater emphasis on efficiency, data consistency, and hybrid-event readiness, centralized platforms like Tappin allow teams to <strong>plan once, deliver once, and measure once<\/strong> \u2014 elevating quality across all events.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What Tappin Says<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/ingunn-dahl-engh\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Ingunn Dahl-Engh<\/a>, CEO of Tappin, highlights the impact of Circle K\u2019s transformation:<\/p>\n\n\n\n<p>\u201cCircle K\u2019s results show the power of simplifying event workflows. When everything runs on one platform, teams spend less time on administration and more time on the experience itself.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/tappin.no\/en\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Tappin<\/a> is backed by <a href=\"https:\/\/thegatewaycorp.com\/tgc-capital-partners\/\" target=\"_blank\" rel=\"noopener\" title=\"\">TGC Capital Partners<\/a>, the investment arm of the Gateway Group of Companies. This strategic investment accelerates Tappin\u2019s global expansion and strengthens its leadership in advanced event-technology solutions for enterprise clients worldwide.<\/p>","protected":false},"excerpt":{"rendered":"<p>Fuel and retail giant Circle K has transformed its event operations by adopting Tappin, the Norwegian event-technology platform designed to streamline and unify corporate event management. After moving its entire event lifecycle onto Tappin, Circle K reports a 50% reduction in administrative workload, along with significant improvements in efficiency, data quality, and attendee experience. The&hellip;&nbsp;<a href=\"https:\/\/tappin.no\/en\/stories\/how-circle-k-cut-event-administration-time-by-50-with-tappin\/\" class=\"\" rel=\"bookmark\">Read More \u00bb<span class=\"screen-reader-text\">How Circle K Cut Event Administration Time by 50% with Tappin<\/span><\/a><\/p>","protected":false},"author":4,"featured_media":3385,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[107],"tags":[],"class_list":["post-3381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/tappin.no\/en\/wp-json\/wp\/v2\/posts\/3381"}],"collection":[{"href":"https:\/\/tappin.no\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tappin.no\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tappin.no\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/tappin.no\/en\/wp-json\/wp\/v2\/comments?post=3381"}],"version-history":[{"count":2,"href":"https:\/\/tappin.no\/en\/wp-json\/wp\/v2\/posts\/3381\/revisions"}],"predecessor-version":[{"id":3384,"href":"https:\/\/tappin.no\/en\/wp-json\/wp\/v2\/posts\/3381\/revisions\/3384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tappin.no\/en\/wp-json\/wp\/v2\/media\/3385"}],"wp:attachment":[{"href":"https:\/\/tappin.no\/en\/wp-json\/wp\/v2\/media?parent=3381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tappin.no\/en\/wp-json\/wp\/v2\/categories?post=3381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tappin.no\/en\/wp-json\/wp\/v2\/tags?post=3381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}