Organized by Meet Ullevaal, the conference aimed to explore how experiences and lessons from elite sports and business can be transferred across industries and disciplines. 600 påmeldte deltakere, 36 speakers and 5 sponsorer er konferansen en viktig arena for kunnskapsdeling, inspirasjon og nettverksbygging.
Arrangert av Meet Ullevaal, hadde konferansen som mål å utforske hvordan erfaringer fra toppidrett og næringsliv kan overføres på tvers av fagfelt.
When Football Meets Leadership
The conference focuses on what it takes to perform at the highest level—both on and off the field. Through powerful stories and practical experiences, participants gain insights into building strong cultures, handling pressure, and creating sustainable results over time.
Among this year’s featured speakers were:
- Jürgen Klinsmann
- Karsten Warholm
- Johannes Thingnes Bø
- Markus Rooth
- Ståle Solbakken
- Gemma Grainger
- Lise Klaveness
The conference was hosted by Jan Åge Fjørtoft, who ensured an engaging and dynamic experience throughout the event.
Tappin as Event Partner
By implementing Tappin, Meet Ullevaal streamlined large parts of the attendee journey while strengthening relationships with participants and customers. The goal was to free up time for attendees so they could focus on what truly mattered: the content and purpose of the event.
Through one unified platform, invitations, newsletters, registrations, and ongoing communications were managed seamlessly. This created a smooth participant experience from start to finish, with guests at the center of every interaction.
During the event, interactive features such as live polls were used to increase engagement and participation. Post-event evaluations provided valuable insights and supported continuous improvement efforts. The result was a cohesive and positive experience for attendees.
By using Tappin before, during, and after the conference, Meet Ullevaal gained strong control over logistics, registrations, and check-ins while maintaining effective communication with participants. The platform also enabled measurement of event impact and collection of actionable insights, highlighting the value of professional event technology.
Features Used
- Web app serving as the participant’s primary tool throughout the conference
- Agenda with a complete overview of the program, sessions, and speakers
- Live feed for ongoing updates and important information
- Sponsor showcase providing visibility for partners and sponsors
- Newsletters and event communications before and during the conference
- QR codecheck-in for fast and efficient registration
- Tickets & badgeswith simple on-site name badge printing
- Polls and evaluations to collect valuable participant feedback
A Seamless Experience for Organizers and Participants
With Tappin, both organizers and attendees benefited from a seamless, end-to-end event experience.Everything was gathered in one solution—from practical information to live updates.
Participants could easily:
- Stay informed about which speakers were on stage
- Follow the event program in real time
- Explore sponsors and partners
- Engage through polls, interaction, and feedback
- Network with other attendees through the app
This created a low barrier to engagement and made it easy to navigate a content-rich conference.
Results and Value
The Football World Cup Conference demonstrates how the right use of technology can elevate an event to the next level.
By combining high-quality content with an intuitive digital platform, attendees received an engaging, inclusive, and well-structured experience. At the same time, organizers gained full operational control and valuable post-event insights.
Summary
With a strong concept, high-profile speakers, and a comprehensive technology solution delivered by Tappin, the conference was a great success. It showcased how the combination of inspiring content, meaningful networking opportunities, and smart event technology can create lasting value for both participants and organizers.
