Ask any organiser today: “So, is your event physical or digital?” and you will probably get a laugh. Because the truth is, it is both. Always both.
The mistake? Treating hybrid like twins raised separately. Two budgets. Two sets of tools. Two stressed-out teams. Twice the aspirin.
Participants never think like that. They do not care how many spreadsheets or platforms you are juggling. They just want to show up, in the room or on the screen, and feel like they walked into the same event.
One flow, not two parallel projects
At Tappin, that is exactly how we built our event platform.
Registration, reminders, agenda, polls, Q&A, and networking all live in one app.
It is like designing a house with two doors: one for people who arrive on foot, one for people who drive. Same rooms, same experience once inside. Different doors, one home.
Why duplication is a dead end
Running hybrid on two systems is like having two steering wheels on one car. The passengers may not see the fight happening up front, but they will feel the swerves.
Integration beats duplication every time. When communication, interactivity, and data live in one place, organisers stop firefighting and start curating. Participants stop wondering where to click and start paying attention.
That is why stories like LO Congress matter. Thousands of people could attend and engage with confidence because the conference app carried communication, role-based content, and live updates in one system.
Making hybrid sustainable
Hybrid is no longer the “extra.” It is the baseline. The applause on-site and the clicks online are part of the same story.
With Tappin, hybrid events in Norway become sustainable: one workflow, one dataset, one experience. Whether it is a kickoff, a general meeting, or a webinar, the promise is the same: clarity for the organiser and focus for the participant.
And if you are still running two projects? Ask yourself: would you attend your own event?