For years, the conversation around event ROI has been dominated by the same set of numbers. Registrations. Attendance rates. Footfall through the door. These metrics are easy to collect, straightforward to report, and simple to present in a post-event summary. And on the surface, they still matter. A full room signals interest. A strong turnout… Les mer »Event ROI Reframed: If No One Interacted, Did Your Event Actually Deliver?