Foto: Tappin plattform for KLP Klimakonferansen
Fra en en-dags konferanse til en digital serie i fire deler.
KLP organized the Municipal Climate Conference for the first time in 2019, when participants met at the old Munch Museum in Oslo for a lecture, lunch in the park and a final tour of the museum. Tappin provided the mobile app that gave participants information about where to be, when and opportunities to participate interactively along the way. In 2020, the plan was to organize the conference in the newly opened Deichman Bjørvika, but when it was no longer possible to gather the participants physically, the conference was divided into four live broadcasts during the autumn that participants could follow from home transforming it into a fully virtual event that extended participation beyond Oslo. Each broadcast had its own theme, different guests and its own features, but the same purpose: to make the municipalities’ path towards the climate goal even clearer.
En plattform for alle sendingene
Tappin leverte den digitale plattformen, der deltakerne fulgte alle sendingene. Tilpasset med designelementer fra KLPs egen markedsavdeling, hang plattformen fint sammen med egne nettsider, registreringsside og nyhetsbrev sendt ut for å markedsføre konferansen. Vi åpnet for at nye deltakere kunne melde seg på og automatisk få tilgang til plattformen gjennom hele høsten, og før hver sending ble det sendt ut en påminnelse til alle om når sendingen startet og hvordan logge seg inn. Underveis i sendingen var det mulig å sende inn spørsmål som konferansierene stilte videre til panelet på scenen. Opptak ble publisert på plattformen kort tid etter sending slik at deltakerne kunne se igjen alle sendingene når selv de ønsket.
Klimaforum i mindre grupper
Noen av deltakerne hadde meldt seg på klimaforum og ble etter hver sending delt inn i mindre diskusjonsgrupper. Disse fikk da tilgang til et eget videomøterom på plattformen der moderatorer fra KLP satt klare for å modere diskusjonene rundt dagens tematikk.
This year’s digital climate conference gathered three times as many participants as the physical conference the year before. The recordings have also been well received in retrospect, and feedback from participants shows that the change in the conference format was successful. Here are some of them:
I am very grateful and happy that KLP has this conference. GREAT that it was not only canceled due to corona but simply moved to a new platform. I think/hope the format makes it easier for more people to participate as well. Looking forward to the last round 🙂
It’s fantastic to be able to follow this online!
The broadcast was simply pleasant to watch – very good production!
Read more about the conference HERE
Delivery in collaboration with the event agency Playroom.
